Audience Segments Guide

Quantcast Measure - General

Using Audience Segments in Quantcast Measure

Quantcast Audience Segments allow you to group your audiences in an unlimited number of ways to help you find the most valuable insights. You can receive detailed traffic, demographic and interest data for any segment of your audience, across both sites and mobile apps.

Publishers and Advertisers can build segments to see audiences from different perspectives, no matter what their needs are.

  • Marketing and Sales teams can optimize user acquisition, develop sponsored content for marketers and describe their ad inventory in a compelling way
  • Ad Networks can measure audiences for their ad inventory and build post-campaign reports to see who their campaigns reach
  • Product teams can optimize and track their product health with advanced user testing

Use Cases

Learn more about how you can use Audience Segments to uncover key insights.

Setting Up Audience Segments

Easy Implementation

Audience Segments are free and easy to implement for existing Quantcast accounts. Check out our implementation guide for a walk through of the web implementation process, or see our iOS and Android SDK implementation guides to implement Audience Segments for your mobile app.

Use Sub-Segments to Drill Down to Your Most Valuable Audience

For each of your segments, you can add sub-segments to get the most actionable data possible – you’ll find the same audience and traffic reports available regardless of granularity. Sub-segments also can help organize your reporting. As a best practice, we recommend you avoid nesting a large number of sub-segments and instead, consider additional top-level segments to keep your reporting organized.

Note: Because Audience Segments are intended to measure unique audiences, audience members who appear in a segment are counted only once for a given time period for that segment, regardless of how many times they may qualify to appear.

Suggested Tagging Structures

Audience Segments can be setup in an almost unlimited number of ways. Click here for a detailed breakout of popular tagging structures, or check out some popular audience segments use cases below.


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